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专业成绩：GPA 3.7/4（专业前10%）

主修课程：电商运营、网络营销、数据分析、消费者行为学、供应链管理、市场营销学、统计学、网页设计与制作、ERP系统应用等。

", "school": "电商大学", "endTime": "2019-06-30 00:00:00", "startTime": "2015-09-01 00:00:00"}], "name": "edu", "sort": 2, "value": "教育背景", "visible": "1"}, {"data": [{"job": "电商运营主管", "uid": "78ef698e-03f9-4258-9bf5-ce37241cbbcc", "name": "电商科技有限公司", "isNow": "1", "editor": "

统筹天猫+抖音双平台店铺运营，搭建完整运营体系，实现年GMV从300万提升至1200万，增长200%
策划618/双11等大促活动，主导活动方案制定与执行，单场活动GMV突破500万，转化率提升18%
优化产品SKU结构，淘汰滞销品15款，新增爆款产品8款，带动月销增长35%
管理3人运营团队，制定KPI考核机制，团队人效提升25%，主导完成店铺DSR评分4.9/5
投放直通车/钻展，优化投放策略，ROI从1:3.5提升至1:5.2

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负责淘宝店铺日常运营，产品上下架、详情页优化，提升搜索排名，月均自然流量增长12%
参与策划双11活动，负责活动页面搭建与推广，活动期间销售额提升45%
分析店铺数据，优化关键词策略，直通车点击率提升20%，ROI 1:4.2
管理店铺粉丝社群，策划互动活动，粉丝复购率提升15%

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项目背景：公司新品牌入驻天猫，需在双11实现GMV破千万目标

职责：负责活动整体策划与执行
成果：通过精准选品、直通车/钻展组合投放、社群裂变，实现双11单场GMV 1200万，ROI 1:5.8，位列类目TOP 10
"}], "name": "project", "sort": 4, "value": "项目经验", "visible": "1"}, {"data": [], "name": "intern", "sort": 5, "value": "实习经历", "visible": "0"}, {"data": [], "name": "campus", "sort": 6, "value": "校园经历", "visible": "0"}, {"data": {"editor": "

运营技能：精通天猫/抖音平台规则，擅长店铺定位、活动策划、SKU管理、数据分析与优化，5年实战经验
数据分析：熟练使用生意参谋、Excel（VLOOKUP/数据透视表）、SQL，能独立完成数据复盘与策略输出
营销投放：精通直通车/钻展/超级推荐投放优化，ROI提升经验丰富，擅长内容营销与社群运营
工具应用：熟练使用ERP系统、CRM系统、千牛工作台、Canva等设计工具

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精通电商平台运营逻辑，熟悉各平台流量规则与转化技巧
具备数据敏感度，擅长通过数据分析优化运营策略，提升店铺整体效益
抗压能力强，能高效完成大促活动筹备与执行，过往多次超额完成业绩目标

"}, "name": "award", "sort": 8, "value": "荣誉证书", "visible": "1"}, {"data": {"editor": "

5年电商运营经验，擅长从0到1搭建店铺运营体系，主导大促活动策划与执行，实现GMV持续增长
数据驱动型运营，通过精细化数据分析优化产品与营销策略，转化率提升15%-20%
具备团队管理能力，擅长目标拆解与执行监控，培养3名核心运营专员
熟悉电商平台多场景运营（天猫/抖音/京东），能快速适应平台规则变化
工作严谨细致，具备较强的抗压能力与结果导向思维，追求卓越运营效果

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